Our
Approach

How we create properties of distinction

1. Value Recognition

Identify & Acquire

We combine exhaustive research, deep industry knowledge, and creative vision to see the potential in the residential real estate market. Our acquisitions are based on a balance of market analysis, trend forecasting, and real estate evaluation to identify projects that have both immediate viability and long-lasting value. We’re rigorous and detailed in our planning and forecasting, giving our financial partners the analysis they need to move forward with confidence. We also have debt and equity relationships should we need someone in our network to fulfill those roles in any given project.

2. Value Creation

Design & Develop

We serve a demanding clientele, so every project we undertake has to be special and of the utmost quality. We wouldn’t have it any other way. The best ideas aren’t worth anything without flawless execution, so we partner with world-class architects, designers, builders, and artisans to ensure the initial vision comes to life at the standard we set and expect. We also have a robust financial analysis process we use on all our developments. Ultimately, we are selling the livability and experience of our spaces, so we—and our partners—are resident-centric in approach. Our extensive sourcing network helps us to value engineer the construction, finishes, and other special features so we can maximize the return for our investors, while still providing the expected, high-quality end-product for our residents.

3. Value Communication

Market & Sell

Our track record of selling and pre-selling is strong because of two factors. First, we start with the end in mind, creating projects that fulfill a market need. Second, we partner with experts in branding, marketing, and sales to set expectations, create excitement, and communicate the value that’s important to our target market. Leveraging these partnerships also adds depth to the market expertise of the team and sharpens the creative ideas, making sure our communications are as customer-focused as our developments are.

Our Team

We are forward thinking about technology, processes, trends, and markets so we can create properties that we are proud to leave behind for generations to come.

18 E North Street, Suite 401
Greenville, SC 29601